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How to Calculate Churn – Part 2 of Churn 101
Last week, we set the stage for our series on understanding churn and user retention. We believe in understanding concepts from the ground up, so we took a back to basics look at What is Churn and Why...
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Churn 101: What Is Cohort Analysis?
Thanks for joining us for our 3rd post in Churn 101! Last time, we took a back to basics look at defining churn and how to perform your calculations. Today, we’ll be adding the subject of cohorts to...
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5 Surprisingly Common Reasons for Customer Churn
Maximize retention and reduce churn; seems simple enough when you break it down into two, easy-to-grasp goals. But as anyone running a company with a subscription model will tell you, it’s a lot harder...
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Word Cloud Analysis: Help Scout’s 50 Resources on Loyalty, Churn, and...
Earlier this year, Help Scout put together a spiffy little compilation of articles titled Creating Customers for Life: 50 Resources on Loyalty, Churn and Customer Retention. For those of you who...
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Retention Roundup: How Baremetrics, Groove, and Uberflip Beat Churn
What keeps you up at night? Professionally I mean. Think about everything on your plate and the large scale goals these tasks amount to. I’ll bet churn wasn’t the first word to pop up. For me, that’s...
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Retention Roundup, Part 2: How Mention, Ghost, and Customer.io Beat Churn
Last time, we brought you the inaugural post for our Retention Roundup series. In it we showed you how stellar SaaS startups Baremetrics, Groove, and Uberflip beat churn. This week, we’ve got another...
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40 Descriptive Analytics Tools to Improve Retention
Photo credits to: Oleg Zaharchenko We think about churn a lot. We’ve broken it down to the most basic parts, investigated uncommon causes, and analyzed advice from leading industry experts. But for all...
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7 Takeaways on Analytics and Churn: What we learned in Beta
It’s been a little over a year since we built the beta version of our churn prediction product. Over 1,000 customers and 2 billion data points later, we are ready to exit beta-mode and today we are...
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Are Your Analytics Useless?
The trend in analytics and big data is an enormously healthy movement in the right direction for businesses, but while companies have got the right general idea to invest in data, neglecting to employ...
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Whodunnit?: Tracking User IDs Correctly in Mixpanel
We’ve written before about the importance of tracking user IDs in your analytics. Briefly put, if you don’t record who did what event, then it is impossible to tell who are your best customers, or what...
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